Posted in Google Free Listings, Retail & Ecommerce

Anatomy of a Google Free Listing

Posting your products on Google Free Listings powered by Kliken is one of the best things you can do to increase their visibility. Products that are listed on Google Shopping garner merchants a significant uptick in both clicks and impressions.

But it’s important to know the elements of Google Shopping optimization before you do so. This includes understanding what makes an effective product listing. And in this article, we’ll review just that. 

There are four sections that make up a Google product listing. If each one is optimized, you can be sure that your products will perform at their best.

Let’s review the anatomy of a Google Free Product Listing:

Section 1: High-quality product image

Your product’s image is like a first impression. It’s the hook, so to speak. And it makes or breaks the whole thing. 

That’s why it’s in section 1. 

You could make the case that it’s the most important element of your product listing. Because without a high-quality image of your product to entice potential shoppers to click, they’ll never get to the other sections like product description, price, and information.

It’s also worth noting that humans are inherently visual creatures: 65% of the population are visual learners. So when prospective customers come to Google Shopping to learn about your product, make sure you put your best foot forward with a great image.

Here are some facts and rules of thumb regarding high-quality product images for Google Shopping optimization:Google Shopping requires all product images to be at least 100 x 100 pixels. For clothing and apparel, the minimum requirement is 250 x 250 pixels, which is the recommended size for best results.Remember: More pixels = better resolution; So if your products are very detailed and intricate, you’ll want to increase resolution as much as possible.Never include more than one product in your product image. This can confuse shoppers. You’ll want to be as straightforward as possible about what you’re advertising.Never upload an image with logos or watermarks. This looks unprofessional – even if it’s your company’s logo.Don’t increase the scale of a low resolution image to compensate for its lack of size.

Section 2: Name and description of your product

Section 2 encompasses the name and description of your product, its rating, and additional product options.

This information is the next logical stop on a prospective customer’s journey to learn more about your products. One of the cornerstones of Google Shopping optimization is crafting effective product titles. This is less about enticing customers, and more so because Google puts a lot of emphasis on the titles in your product feed.

Therefore, you’ll want to choose keywords for your product names that are search engine optimized.

You can do so by using tools like SEMrush, Keyword Planner, and Google Trends.

Product descriptions should be concise and accurate. They should provide shoppers with all the essential information required to determine if they want to make a purchase or not. Additionally, your product’s GTIN, or Global Trade Item Number, should be included somewhere in its description.

Section 3: Product price, business website and delivery information

Right below section 2, you’ll see an area dedicated to your product’s price.

It makes sense that price appears where it does. Because, by this point, your prospective customers have all the information they need to make a purchase except the cost. If they like the look of the product and its description fits their needs, then they need to decide if it’s in their budget to buy. They also might want to investigate your company further before making a final buying decision.

That’s where section 3, product price, business website and delivery information, comes in.

Let’s go through each element of this section:

Price: There are a myriad ways you can arrive at your product’s price point. Value-based pricing is one proven method. There are also certain numbers that have been proven to appeal to shoppers. Products priced below a whole number, for example, win more sales on average. Also, the power of 9 can’t be ignored. It’s been proven that consumers are mesmerized by the number 9.Business website: Section 3 calls for a link to your business’s website. Adding this detail builds trust with your prospective customers and gives you and your products legitimacy. This is crucial.Delivery information: Be honest and forthright about your delivery capabilities. If you offer free shipping, section 3 is a great place to note that in bold letters! Your delivery timelines should be accurate, and perhaps even a bit more on the conservative side. 

Section 4: Link to price comparisons

Finally, section 4 displays similar products to yours that are offered by other merchants. 

It may sound kind of odd. Why is Google Shopping advertising my competition?

In reality, you should think of it as an opportunity. This is the spot where you can showcase what great value your products are.

As a merchant, it’s incumbent upon you to do your research and make sure your prices are competitive. With linked price comparisons, this work couldn’t be easier. This gives you the advantage to offer competitive pricing and special offers to entice customers to purchase from you – not your competition.

Michael Arnold

Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.

Unleash the Marketing with Kliken

We’re Kliken. And we’re ready to help you take your ecommerce marketing efforts to the next level.

We don’t write mission statements, but we can market your products online to likely buyers so that your website gets higher traffic volumes and more sales.

How? We get your products in front of the right shoppers with our simple Shopping & Ads integration platform.

With Kliken, marketing your brand has never been easier. Because we do all the heavy lifting for you. That way you can focus on what matters most to you – running your business.

As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Our proven marketing solutions can help you to unleash the potential of your ecommerce business.

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